It's a virtual representation of a space, room, building or other location. Viewers can navigate the space simply by clicking or tapping their screen; they can look up or down, as well as side to side, just as they would in real life, simulating the experience of being in the actual space. 3D and 360° are the most common types of virtual tours.
A 3D tour lets consumers remotely "walk through" a virtual model of a room or multi-room space. It's perhaps best described as "reality capture," as that's precisely what takes place. The process brings any built environment directly to anyone, anywhere, on any device. The transition from one point to the next within a tour is seamless.
Virtual Tours can be used in a range of different ways, and unlike videos or photos, provide multiple stories, depending on what the user wants or needs to see.
Typically virtual tours have been used for real estate marketing, but we have exciting ways to customise our tours, allowing them to be used in a range of different applications. Check out our industry pages to learn more.