It's a virtual representation of a space, room, building or other location. Viewers can navigate the space simply by clicking or tapping their screen; they can look up or down, as well as side to side, just as they would in real life, simulating the experience of being in the actual space. 3D and 360° are the most common types of virtual tours.
A 3D tour lets consumers remotely "walk through" a virtual model of a room or multi-room space. It's perhaps best described as "reality capture," as that's precisely what takes place. The process brings any built environment directly to anyone, anywhere, on any device. The transition from one point to the next within a tour is seamless.
360° are the most common style of virtual tour, second to a 3D virtual tour. These are usually composed of a sequence of still images stitched together to create a panorama. As such they only give you a single point of view, however a sequence of 360 images can be created to allow viewers to ‘jump’ from one captured image to the another captured image to visually explore the space. Alternatively, some people also refer to videos capturing 'walk-throughs' as a virtual tour.
Overall, 3D tours create a sense of luxury, honesty and have more flexibility . 3D offers a wide range of assets such as floorplans, measuring capabilities, and a ‘dollhouse view’, a virtual model of an entire property that you can zoom in and out of. This provides real insight on the space to the viewer, with detailed information that can also be valuable to professionals.
We could talk all day (literally) about the benefits of 3D, immersive virtual tours. We could also provide you with a mountain of supporting evidence and statistics about how a well-designed virtual tour can transport people into your world, increase revenue and often decrease costs (and we're happy to). But, to keep it short; creating an interactive and engaging virtual tour, you can expand your outreach and increase engagement .
We believe in maximising the potential of your virtual tour. We use the best-in-class all-inclusive 3D capture system to create our virtual tours. That means we create the highest-quality 3D scans in 4K, so you, your business and your product look good.