The Power of Virtual Marketing

The virtual tour of the Beneteau Antares 11 has been a great sales and marketing tool.  
Chapman Marine has a market-leading reputation in luxury yacht brand management, sales and marketing, and the virtual tour marketing reflects that standard.  

I think the benefits of the tour are that it’s simple to direct potential customers to it, and I feel confident knowing it gives people a better perspective of the boat than a 2D picture does. We often get people telling us they’ve looked at the pictures online and it looks totally different in person. With the virtual tour, we don’t have that problem. It’s exciting, creates intrigue and is a great asset for us, particularly when we don’t have the boat in stock. It’s easy for the customer to see everything all in one place, and any updates to the yacht model can be easily updated within the tour content, meaning it has longevity as a marketing piece.

It’s not just about the virtual tour, having someone experienced who can manage social media, photography, videography, and digital marketing is great. Sam took the time to sit with us to understand our workflow, what tasks are time consuming for us and then developed and tailored a package which works for us. It’s not only cost-effective but saves my time by making the sales process more efficient.  I look forward to our continued partnership with Yellow Door Productions.